Data Strategy Assessment & Design

Evaluate and improve your data management, through careful assessment and recommendations.

A Strong ROI Begins with a Strong Foundation

There is no sense implementing a Data Management Solution, until a thorough understanding of your business and data goals have been documented. At Collabera, we believe in creating consistent customer interactions through careful planning and understanding of how your goals and data impact your employees, sales, and your customers.

Optimize Your Data through Measurable Objectives

How much data do you really use? Whether you admit it or not, many companies collect tons of data that could be used in optimizing customer interaction and in improving ROI, but use only a small percentage of it. The problem is - where to start? After analyzing your data sources and measuring their capabilities against your organization's goals, Collabera can design customer-centric business processes, as well as adopt industry best practices, to ensure you are taking full advantage of your data.

Expert Planning Designed for Increased Returns

At Collabera, we see data as a measurable resource that should help an organization increase its ROI, rather than an expensive cost. This means, in addition to ensuring that all our engagements are implemented smoothly and with as little disruption as possible, we stay focused on your bottom line. That is why we take the time to work closely with you, to develop your data management performance requirements, before recommending an implementation plan.

Data Quality Assessment and Design

Identify "bad" data, its root causes, and implement best practices that will provide the clean data that you need, to move forward.

Effectively Managed Data that Works for You

According to a recent Gartner study, ignoring dirty data is the primary reason why CRM initiatives fail. Regardless of where your data comes from, it needs to provide you with the most complete picture of each customer’s business transaction with your company. In other words, in order for your data to do its job, it not only has to make sense, but also has to be reliable and consistent, so you can make effective business decisions, decide on new marketing directives, and develop strategic initiatives.

Clean Data Means Quantifiable Returns

Data Warehousing for CRM, provides incredible benefits and quantifiable returns on investment for those companies savvy enough to take on such initiatives. After all, knowing more about your customers across all aspects of their interactions with your organization, will not only help you understand and improve your relationships with them, but allows you to analyze the strengths and weaknesses of your organization as a whole. Collabera can help you reap the rewards of consolidating and incorporating this information into a CRM Data Warehouse, while addressing data quality issues within your organization.

Measuring Data Quality

How many customers do you have? If you were to ask this question of three different people at your organization, you will get a different answer each time. That is because no company has 100% clean data. Even with the best of us, inconsistent, erroneous, and redundant data will always exist. By analyzing your system, Collabera lets you know where these inconsistencies exist and provides long and short-term recommendations on how to improve your data quality.

Data Accountability and Ownership

In order to be successful, data needs to be treated as an enterprise-wide rather than a departmental entity. In the CRM world, your Marketing, Sales, and Service organizations are not separate from the rest of the organization - so why keep the data separate? Looking at your specific needs, Collabera can recommend and implement a customer and product master database that provides the information needed by all your departments. By creating an enterprise-wide date-management system, information can be pushed to a department level, turning your one-way data stream into a virtual freeway of information.