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| Business Intelligence Solutions for Predicting Customer Behavior |
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| Companies have spent a lot of money on customer relationship management solutions, and have made considerable progress in bridging the gap in addressing the needs of the end-customer. They have overcome the challenge of aligning structured and unstructured data and converting this to business intelligence. Traditionally, the focus of product development and customer management within companies has primarily been on gathering specific market facing customer intelligence - specific data points such as consumer demographics, geographies, and market data. Increasingly, as customers are demanding and getting personalized products, companies are realizing that product development requires intelligence on specific customer interests and behavior. |
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| The goal is for products to be effectively introduced and offered to customers in a personalized way, intercepting their buying behavior and preferences. Doing this takes one straight back to the challenge - of aligning unstructured with structured data - from data outside the firewall to that within the firewall. Collabera has managed to do this with their Business Intelligence Solutions for Predicting Customer Behavior - and their proven expertise in this area has brought about the desired results for several companies. |
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| Collabera’s solution for gathering intelligence on customer behavior bridges the gap that remains in effective product development, customer service and customer relationship management. Collabera leverages proven data management frameworks and tools like Momentum™ and technology partnerships to provide valuable intelligence on customer behavior that helps clients bring effective products to market. |
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| The solution components include: |
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Data warehousing and Business Intelligence solutions |
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Data management strategy |
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Web analytics
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SEO |
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Reporting & dashboards |
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 Back to Technology, Communications & Media |
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| Case Studies |
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| A media giant hired Collabera to assess and recommend data warehousing requirements. |
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 Download 270KB
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| Leverage Points Analysis to analyze data management best practices for a leading telecom service provider. |
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Download 270KB
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| Design and interface development of a subscriber address system for a major telecom provider. |
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Download 249KB
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| Content management solution for the world's largest sports media company. |
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Download 249KB
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Contact Us |
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| Get in touch with Collabera to find out how we can help you develop rational approaches to meet your business goals |
| E: tcmsolutions@collabera.com |
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