Driving performance improvement

We optimize the performance of existing online channels to achieve improved sales, productivity and margins through our services.

Website optimization

Our web optimization services are aimed at developing a dynamic online channel to exceed consumer expectations. Our services cover:

A review of the user experience along purchase paths (Search, merchandising, the checkout etc). Industry findings show that average abandoned basket rates are at around 55%. We help determine how to reduce abandonment from your shopping bag and checkout process.
A review of analytics in the areas of engagement, drop off and abandonment, reporting, etc which will provide you real-time insights into visitor behavior on your website. Collabera has experience in leading web analytics tools, such as Omniture, Google Analytics, Yahoo Web Analytics, Webtrends as well as custom-developed web analytics tools.
A site performance review in terms of page load times, broken links, etc which will help you with quick wins that drive conversion, sales, ATVs, UPTs and customer lifetime value.
A user centered design approach to optimize the customer journey for key user groups.
SEO optimization to improve the natural rankings and relevance of key words and key pages

Review the structure of the team

We can help align your team, their skill sets and their remits along these four pillars:

Customer acquisition
Conversion
Customer retention
Performance measurement

In doing so, we increase key performance metrics and improve the productivity and efficiency of the e-commerce team.

Help you develop and leverage 'social commerce'

We help identify social commerce features that make a difference to user experience and sales.

We make cross selling more effective by adding features such as people who bought this also bought. We add sharing and bookmarking links to enable users to share your products and content with their peer group.

Build widgets to drive sales

We can help you to engage with customers on a daily basis by providing a widget that pushes your deal of the day, new product launches and specific promotions, all of which will drive an increase in sales and customer lifetime value.