Deliver an integration on and offline experience that engages the senior decision makers across IT’s business audiences in the UKI with the purpose of raising IT’s reputation and therefore consideration and propensity to buy.
What You'll Do :
Understand the defined audience, their careabouts, who and where they gather information from
Understand the messages that IT wants understood by the audience, and find the intersection between audience careabouts and IT’s wants
Determine the strategy and execution plan to engage the audience on and offline in order to deliver the messages
Gather and develop stories by working with Public Relations, Customer Advocacy, Innovation and Country Digital Acceleration
Co-ordinate execution within the Marketing organisation
Identify Key Performance Indicators to measure success for each element of the execution plan
Take a Data Centric approach to optimising the performance of the overall and elements of the plan
Work with colleagues in local, regional and global roles to take advantage of the latest thinking in marketing.
Engage, inform and educate UKI marketing team on your area of responsibility
Be an advocate for IT marketing and specifically UKI marketing to internal and external audiences
Travel required within UK and Ireland
Your success will be measured by agreed marketing results, and by how you work with colleagues to get the job done.