Please find details for this position below:
Client : Insurance Industry
Title : Digital Content Marketing – Blog
Location : Columbus, OH – 43215
Duration : 12 Months (Possible of Extension)
Looking for – Digital Content Marketing – Blog / Senior Digital Content Marketing – Blog / Digital Blog Content Marketing / Senior Digital Blog Content Marketing
Advisors are feeling the pressure to provide expanded and specialized client services that justify their fees and deliver a better client experience. Our expertise, strategies and resources help advisors enhance their practice and achieve better outcomes for their clients.
Client’s helps advisors grow and protect their clients’ financial well-being by simplifying the most complex retirement challenges investors face. Topics include making your clients’ money last in retirement, planning for health care and long-term care costs in retirement, optimizing Social Security filing options, leveraging debt and tax-efficient withdrawal strategies – as well as ways to grow and deepen client relationships.
To deliver this unique value proposition for target advisors and their clients through effective content marketing, we seek a Contractor, Digital Content Marketing as part of the Thought Leadership marketing team supporting our Advisor Advocate blog.
This individual will report to the Manager, Thought Leadership Digital Marketing and lead and/or participate in initiatives across Client’s Financials’ value-add programs, building brand awareness for our blog:
Experience with blogs, blog contributors, posts and reporting.
Collaborating across functions to develop and execute digital content marketing for our Advisor Advocate Blog
Help provide business blog contributors with solid blog content strategy, giving blog readers a legitimate reason to read and subscribe.
Blog editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement.
May also support third party digital content marketing placement initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
Identify potential new ways to promote content on the blog.
Must have previous blog experience. B2B preferred.
Strategic agility: Ability to see the bigger content placement picture to amplify the digital brand experience, and analyze; adjust and adapt direction as circumstances change, and recommend new resources, models and innovative ways to create value for the company and our partners
Story telling: Creates stories that connects emotionally, understands the content message and needs to craft an experience that stands out, connects personally and compels action. Experience optimizing content for web, whitepapers, social and blog. Ability to understand key messages/message map and point of view/positioning. Basic understanding of SEO, content structure, distribution and measurement. B-to-B marketing experience is a plus.
Problem solving: Learning mindset that seeks to understand audiences, topics and content performance. Ability to analyze market needs and opportunities, mine for data, identify key learnings and determine implications to influence effective marketing strategies. Always aware of new distribution methods (including digital, video, social, voice, etc.), understand the options and how to leverage them appropriately.
Project management: Understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of reach, engagement and conversion. Strong interpersonal, verbal and written communication skills to effectively direct teams and drive initiatives to successful completion.
Building partnerships and collaboration: Ability to build and leverage networks, establish trust with subject matter experts and partners, and collaborate across business unit/functional areas to meet strategic objectives and achieve mutually beneficial outcomes.
Industry familiarity: The ideal candidate will be familiar with the financial services industry and the complexities of its products and distribution and understand how the economy, financial markets and regulatory trends impact investors, their advisors and firms, and product providers.
Education & Experience:
Bachelor’s degree. Proven track record of problem-solving capabilities in a complex and highly regulated business or industry.
5-7 years of experience in marketing, sales, strategy, and/or product development.
Should you have any questions, feel free to call Rohit Singh on 973-774-7809 or please send me your updated resume at firstname.lastname@example.org. I look forward to working with you.
LinkedIn Profile Link – https://www.linkedin.com/in/rohit-singh-9250b1106/