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Media Audience Insights Analyst
Contract: New York, New York, US
Salary Range: 45.00 - 47.00 | Per Hour
Job Code: 371616
End Date: 2026-10-11
Days Left: 29 days, 4 hours left
Client: Lead Entertainment Provider
Title: Media & Audience Insights Analyst
Duration: 09 Months (Potential Extension/Conversion based on performance)
Location: Chicago, IL 60601 || New York, NY 10036 - Onsite Role
Pay Range: ($45-$50) on an hourly basis
Media & Audience Insights Analyst
- We are seeking a Media & Audience Insights Analyst to support Ad Sales with fast, accurate, data-driven audience insights across television and streaming.
Key Responsibilities:
- Analyze audience measurement data using Nielsen NPower to answer business and Ad Sales questions.
- Evaluate TV and streaming metrics including ratings, share, reach, duplication, average minute audience, and time spent viewing.
- Translate complex data into clear insights, recommendations, and PowerPoint presentations for sales and senior stakeholders.
- Build accurate, repeatable Excel-based analyses and deliverables under tight deadlines.
- Establish audience and viewership baselines and identify trends that support strategic decision-making.
- Clearly communicate what the data does—and does not—support.
- Partner with Ad Sales and cross-functional teams to deliver actionable insights within hours, not days.
Required Qualifications:
- 4+ years of experience in media research, audience measurement, or media analytics within a network, studio, agency, publisher, or measurement provider.
- Hands-on Nielsen NPower experience is required.
- Strong understanding of television and streaming audience measurement.
- Strong MS Excel and PowerPoint skills.
- Proven ability to support sales teams in a fast-paced, deadline-driven environment.
- Strong analytical judgment and ability to translate data into actionable business insights.
Preferred Qualifications:
- Experience with VideoAmp.
- Comscore, GWI, MRI-Simmons, or other syndicated/cross-platform research sources.
- SQL, Tableau, or Power BI experience.
- Experience with multicultural/Black audience measurement and segmentation.
- Fandom or franchise-related media research experience.
Benefits:
- The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, paid parking/public transportation, (paid time, paid sick and safe time, hours of paid vacation time, weeks of paid parental leave, paid holidays annually - AS Applicable.
Job Requirement
- Nielsen
- NPower
- VideoAmp
- Ad Intel
- Audience
Reach Out to a Recruiter
- Recruiter
- Phone
- Mradul Khampariya
- mradul.khampariya@collabera.com
Apply Now
Apply Now
